Dear Exhibition Partner,

I have decided that I will come back to you all one last time before I see you next Wednesday. During the last couple of weeks, we have seen a steep curve in the ticket numbers – more and more attendees are joining BCW22 every day! To make sure you all of your target audiences will be there too, I wanted to reach out with a couple of reminders:

1. Did you remind your customers and partners to redeem their codes
Please login to your MyBCW account and go to “registrants overview” to check if all your customers, partners, booth staff or colleagues have registered. In every field where you see empty lines, no code has been redeemed yet. In this case, please go to “download invitation templates” to download a reminder outlook template.

2. Did you externally promote your attendance?
To meet your target audience at the event, we recommend leveraging your own channels (e.g., website, mailings, social media). The Event Promotion Kit helps you to create content for different channels. Here you can find social media snippets, text examples, logos, and much more. If you need anything else, please let us know and we will be happy to create other assets for you.

Tip: Since the event will already take place next week, we especially recommend sharing the option to attend the event online and for free with an online freemium ticket.

3. Did you internally promote your attendance?
In addition to marketing yourselves externally as exhibition partners, we also recommend communicating internally that you are involved. Depending on your communication channels, this could be done, for example, via email, blogposts, status messages. Feel free to use the Event Promotion Kit to create content.

Tip: Again, the online freemium ticket is a great way to show your colleagues what you are presenting and what is happening at BCW22.

4. Quick wins for all your communications:

Whether internal or external, you can always share all of these quick and easy activities:
👉 Click “Attend” in the LinkedIn event
👉 Share the LinkedIn event on your feed
👉 Invite your connections to the LinkedIn event

If you have any questions, drop me a message 😊
All the best from Berlin,
Solveig